2 minute read
As someone who often finds herself on niche corners of the internet and who’s easily excitable about art, I was thrilled to see Crayola rereleased eight retired colors. This news sparks nostalgia for those of us who spent their childhoods, and maybe even adulthoods, creating masterpieces from boxes of Crayons.
For the first time in 122 years, Crayola will sell limited-edition packs of these rereleased crayons.
The revived colors include Violet Blue, Raw Umber, Lemon Yellow, and Orange Red, retired in 1990; Magic Mint, Blizzard Blue, and Mulberry, retired in 2003; and Dandelion, retired in 2017.
“As a first in the history of Crayola, we could not be more excited to bring back this beloved Limited Edition color collection."
- Victoria Lazan, Crayola CMO
Crayola’s chief marketing officer, Victoria Lazano, says, “We look forward to seeing the Limited Edition colored inspire even more creative moments for our fans.”
So, thinking about the smell of a box of Crayola crayons, I turned to our ArtCloud customers to curate a digital collection of artworks featuring these fan-favorite colors.
While combing through the collections of ArtCloud galleries and artists, the vibrant display of colors reminded me of how ArtCloud empowers the art world to creatively market and promote collections. The process of curating this collection of Crayola-like artworks proved how ArtCloud makes it easy to find and purchase artworks. I can't decide which rereleased color or artwork I like best.
What if I just got them all?
Tools Matter: Organizing & Showcasing Your Art
The right tools are essential for creating art. For artists building a career, creativity alone isn’t enough — you also need the right tools to organize, market, and sell your work.
That’s where ArtCloud comes in. Just like the perfect shade of blue can make a composition pop, the right business tools can help artists turn their passion into a sustainable practice. ArtCloud’s all-in-one platform helps artists manage their portfolio, sell artwork online, and streamline marketing efforts.
With ArtCloud, you can:
• Showcase your work beautifully with a customizable website
• Manage inventory and track sales in one place
• Stay on top of deadlines for grant applications, exhibitions, and commissions
• Engage collectors and buyers with email marketing and CRM tools
Crayola’s decision to bring back these colors reminds us that what artists create today can have a lasting impact. Whether it’s the perfect shade of Dandelion yellow or a well-timed email to a collector, every detail contributes to your artistic success.
So, while you’re stocking up on Blizzard Blue and Mulberry, take a moment to think about the tools that help you build your creative career. With the right colors—and the right platform—you can make your mark.
Start a 14 day no commitment trial to see how ArtCloud empowers artists to get organized and sell more art.
