Investing in your artists’ careers is good for them and good for your gallery.
By empowering your artists to market themselves, grow their networks, and take ownership over their own art business, galleries can drive loyalty and set the stage for long-term, mutually-beneficial relationships with their artists. Many galleries even promote such services when recruiting new artists as a way to attract top talent.
Here are just a few ways galleries are growing their artists’ careers.
As the most visual social media platform, it’s not surprising that Instagram plays an essential marketing role for both galleries and artists.
Some galleries pay for professional photography sessions of their artists at work, or split the cost with their artists. The end result? Both the gallery and the artist have a collection of great images to use on Instagram.
For many emerging artists, each new gallery representation is a stepping stone in their careers. Introduce your artists to galleries in other parts of the country that might be a good fit for their work.
Rather than focusing solely on total sales, use end-of-year reports to help your artists identify trends around what is – and isn’t – selling.
With a better understanding of the types of pieces that resonate most with your collectors, artists are empowered to create more work that flies off the walls.
Note: for ArtCloud customers, artist sales reports are automatically generated in your analytics, so you don’t have to create them manually. Check it out and ask us if you have any questions!
How does your gallery support artists? Let us know in the comments!