Whether your gallery team is two people or 20, staying on the same page helps everyone work effectively and sell more art as a result.
Galleries come in all shapes and sizes—some have small sales teams, while others boast entire groups dedicated to art sales. Regardless of your gallery’s size, ensuring your sales team is on the same page is crucial for smooth operations and consistent sales.
Here are some effective strategies to keep your entire staff in sync and working efficiently.
1. Set Weekly Goals and Priorities
Kick off each week by clearly communicating the goals and priorities to your entire team. When everyone knows what needs to be accomplished, important tasks are less likely to slip through the cracks, even if your sales team is small. Key questions to address include:
• Which clients need to be contacted first?
• What is the marketing plan for the week?
• What are the hottest leads that should remain top of mind for all staff?
Pro Tip: Your week doesn’t have to start on Monday. Consider using your slowest day for a quick team meeting to set goals and priorities for the next seven days.
2. Use a CRM Tool to Log Client Interactions
A Client Relationship Management (CRM) tool is essential for keeping track of leads, understanding client purchase histories, and monitoring their interests. By logging all client interactions into your gallery’s CRM, you ensure that every team member is up to date and knowledgeable, enabling anyone to assist a client at any time.
This level of organization not only enhances your team’s efficiency but also creates a memorable experience for your clients, who will appreciate the seamless service. With tools like ArtCloud Manager, you can easily log client interests, leads, and automatically track past purchases, streamlining your team’s workflow.
3. Foster a Collaborative Environment
The most successful galleries are those that emphasize collaboration and effective communication. By sharing to-do lists, client follow-ups, and sales priorities among the entire team, you help everyone stay on track daily—much like setting weekly priorities.
For example, if one staff member is busy assisting a walk-in client, another team member can seamlessly continue where they left off, such as sending images to an interested art buyer via email. This collaborative approach ensures that your team works together to keep clients satisfied.
