Location: Charleston, South Carolina
Owner: Wendy Carlin
Most Used Features: ArtCloud Inventory, CRM, Website, Campaigns & Analytics
Overview
Located in the heart of Charleston’s French Quarter, Hagan Fine Art has long been known for its Southern-contemporary program. When art-world veteran Wendy Carlin purchased the gallery from founder and artist Karen Hewitt Hagan, she began broadening its reach and introducing more modern and international work while preserving the warmth and approachability that define its identity.
Under Wendy’s leadership, the gallery now represents artists from across the U.S., Europe, and the Middle East. This gradual evolution from a regional space into a global platform has been supported by one consistent operational foundation: ArtCloud.
Challenge
When Wendy took ownership, she inherited more than a decade of data... thousands of contacts, invoices, and artwork records, created by many hands and systems. Inconsistent tagging and scattered marketing tools made it difficult to analyze sales or track outreach effectively.
Her goal was to consolidate everything into one platform, clean up the legacy data, and create a reliable system that could support both daily operations and long-term growth.
Solution
Working with ArtCloud’s onboarding team, Wendy migrated the gallery’s entire database and cleaned years of inconsistent records in one move.
“Working with the support team has been great. They made it really easy to migrate the gallery’s existing information into my new account.”
ArtCloud now powers every aspect of the gallery’s workflow: inventory management, artist agreements, invoicing, sales, client tracking, and website updates. Marketing was also brought in-house, replacing external tools with ArtCloud Campaigns, which the team now uses two to three times per month for newsletters and announcements.
Results
Centralizing operations has dramatically improved efficiency and visibility. With all data unified, the gallery can view real-time information about inventory, outreach, and sales across devices and locations.
Wendy views ArtCloud’s analytics dashboard daily to track engagement and performance, using the insights to guide programming and client communication. The integration of email analytics and opportunities tracking has helped the gallery identify which campaigns resonate most and which collectors to re-engage. Processes that once required multiple tools are now handled in a single space, freeing staff time for artist relations and client service.